Archive for the ‘Lalit Modi’ Tag

Citi Moment of Success

“Citi Moment of Success” – no its not something for the Citigroup to cheer about as they have hardly had any success in the past 6 months or so. Instead it is a phrase commonly uttered by cricket commentators during the ongoing IPL matches. Its an addition to Modi’s money making arsenal and interestingly works alongside previous season’s “DLF Maximum.” But what exactly is this moment of success –  any ideas??? I have heard commentators using this phrase for each and every aspect of the game where they believe that the player has achieved something be it a maiden over, a boundary, a six, a good catch and sometimes even for a dot ball. Doesn’t this conflict with the “DLF Maximum” if used for a six or would it be a termed as a “DLF maximum that brought a Citi moment of success”. Seems like the commentators are confused enought to have an idea of when to use it specifically so they are using it for every small bit of play. One more question – is the “moment of success” additive in nature meaning if team A has more “successes” than team B, the team A has to be the winner of the game? I guess NOT. How about having “Moment Of Failure” for the losing team. I guess Citi should be an ideal sponsor for moment of failure than for moment of success. Keep your fingers crossed because soon you may have sponsors for wides, no-balls, free hit, etc.

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IPL 2009 vs IPL 2008

Finally the second edition of the Indian Premier League kicked off this week in South Africa. But the second season has so far proved to be some what different from its debut season. Here is what I have observed so far:

  • A domestic tournament in a foreign land with no objection from the participating teams.
  • Rain affected matches (3 out of 7 so far) – Kings XI Punjab has suffered the most due to the weather.
  • Tactical time out – an official ad break during the match.
  • No Pakistani players even after the tournament was shifted to South Africa.
  • Four of the teams (Deccan Chargers, Kolkata Knightriders, Rajasthan Royals and Royal Challengers Bangalore) being led by non-Indian cricketers as compared to only a single team last year.
  • Lalit Modi is now seen as a marketing guru.
  • Team Kits are now full of advertisments
    • Chennai Super Kings – Coromandel King, Aircel, Coromandel Infotech, Reebok, Peter England, Nivea For Men, 7Up, Sonata, Cloud 9, Big Bazaar
    • Deccan Chargers – Deccan Chronicle, Odyssey, Puma, Kingfisher, McDowell’s, Big 92.7FM, Wrigley’s Orbit
    • Delhi Daredevils – Hero Honda, Kingfisher Airlines, Royal Challenge, Coca-Cola, Adidas, Fever 104FM, Wrigley’s Orbit
    • Kolkata Knight Riders – Nokia, Star Plus, Sprite, Reebok, TagHeuer, Belmonte, Gitanjali, Wrigley’s Orbit, BILT, Planet M
    • Kings XI Punjab – Emirates, Gulf Oil India, 7up, Netlinkblue, Reebok, Spring Box International, Royal Challenge, Dabur Glucose-D, Wrigley’s Orbit, Typhoo
    • Mumbai Indians – MasterCard, Royal Stag, Kingfisher, Pepsi, Adidas
    • Rajasthan Royals – Kingfisher, Boost, Puma
    • Royal Challengers Bangalore – Royal Challenge, Reebok

Feel free to add to this list.