Archive for the ‘Citi Moment of Success’ Tag

Citi Moment of Success

“Citi Moment of Success” – no its not something for the Citigroup to cheer about as they have hardly had any success in the past 6 months or so. Instead it is a phrase commonly uttered by cricket commentators during the ongoing IPL matches. Its an addition to Modi’s money making arsenal and interestingly works alongside previous season’s “DLF Maximum.” But what exactly is this moment of success –  any ideas??? I have heard commentators using this phrase for each and every aspect of the game where they believe that the player has achieved something be it a maiden over, a boundary, a six, a good catch and sometimes even for a dot ball. Doesn’t this conflict with the “DLF Maximum” if used for a six or would it be a termed as a “DLF maximum that brought a Citi moment of success”. Seems like the commentators are confused enought to have an idea of when to use it specifically so they are using it for every small bit of play. One more question – is the “moment of success” additive in nature meaning if team A has more “successes” than team B, the team A has to be the winner of the game? I guess NOT. How about having “Moment Of Failure” for the losing team. I guess Citi should be an ideal sponsor for moment of failure than for moment of success. Keep your fingers crossed because soon you may have sponsors for wides, no-balls, free hit, etc.

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